Audi unveiled a special livery for the Formula 1 Brazilian Grand Prix, which will be held this weekend at Interlagos. Developed by Revolut, the team’s main sponsor, the R26’s visual identity was inspired by elements of São Paulo and celebrates Gabriel Bortoleto’s participation in front of the Brazilian fans.
The novelty goes beyond the cars used by Bortoleto and Nico Hülkenberg. The team will also have exclusive overalls for the drivers and mechanics, plus a special garage decoration, all following the same geometric pattern inspired by the traditional Piso Paulista, found on the sidewalks of the capital city.
The project is part of a joint initiative between Audi, Revolut and Adidas, which had previously showcased the Revolut São Paulo card and the Sampa Soul apparel collection. With the new livery, the visual concept developed for these products now also becomes part of the team’s presence on the track.
The central element of the décor is the geometric design inspired by São Paulo’s sidewalks. The plan is to use this reference across different components of Audi’s operation during the weekend, creating a visual identity that links the cars, the uniforms, and the team’s atmosphere at Interlagos.
For Bortoleto, the initiative has a particular meaning. The Brazilian will race the event in front of his home crowd, while his teammate, Hülkenberg, will also wear a special overgarment with the graphic elements chosen for the event.
Stefano Battiston, Audi Formula 1 Brand and Commercial Director, explained that the objective was to represent São Paulo’s identity in a consistent way across all preparations for the race.
“São Paulo has an unmistakable identity, and we wanted it to be present in everything we bring to this race. The special Audi R26 livery created by Revolut takes this story to the track, continuing the Revolut card and Adidas’ Sampa Soul collection, with the overalls and the garage decoration completing this shared creative language,” he stated.
The executive also highlighted the collaboration among the companies involved in the project and the importance of the Brazilian round for the team.
“This shows what we can create when we bring together our partners: each contributes with their own experience, while the result maintains an integrated identity. For Gabi’s home race, this becomes a particularly meaningful expression of who we are as a team and how we connect with the fans,” he added.
With the unveiling, Audi prepares to bring São Paulo’s visual tribute to the Interlagos track. The special livery will be accompanied by the uniforms and the garage identity during the Brazil GP weekend, placing the city and Bortoleto’s participation at the heart of the initiative.
