Lexus announces the launch of the new ES, arriving in its eighth generation as the brand’s best-selling sedan of all time, already available for pre-order in the ES 350h version, featuring an exclusive full-hybrid powertrain, across the entire Lexus dealership network in Brazil for R$ 399,990.
As a reinforcement of the global Multipathway strategy, which envisions different mobility solutions tailored to each customer’s needs, the new Lexus ES will be the first model from the brand offered in the country also in a 100% electric configuration, with the new ES 500e, which will reach the market by the end of 2026.
Developed under the concept “Experience Elegant and Electrified Sedan”, the new Lexus ES blends the brand’s renowned tradition of quietness inside, comfort and refinement with the driving philosophy Lexus Driving Signature, which favors precise responses, stability and a more intuitive link between vehicle and driver. Inspired by the LF-ZC concept, the sedan represents the evolution of the brand’s identity, featuring contemporary design and distinctive elements.
“The arrival of the new ES perfectly reflects our concept of ‘More than a car,’ which goes beyond delivering an exceptional vehicle to offering a relationship of total trust throughout the customer’s journey. Through the LexusCare program and our warranty of up to 10 years, we reinforce that true luxury also translates to serenity, lasting value, and the support of a brand that puts the customer experience first,” says Nancy Serapião, Lexus and GAZOO Racing Head for Brazil.
Hybrid powertrain and standout suspension
The new Lexus ES 350h incorporates the sixth generation of the brand’s series-parallel hybrid technology, intelligently combining the electric motor and combustion engine. The unit comprises the 2.5L engine and a compact, lightweight eAxle. The new lithium-ion battery, positioned beneath the rear seat, optimizes interior space and trunk capacity without compromising occupant comfort.
Meanwhile, the new ES 350h’s suspension has been developed to elevate comfort and driving dynamics for the brand. At the front, the MacPherson layout features forged aluminum axle carrier arms with high rigidity and Swing Valve dampers, engineered to more effectively filter road imperfections and deliver an even smoother, quieter ride.
To maximize interior space without compromising elegance, the new ES 350h grew in all dimensions. It measures 5.14 meters in length, 1.92 meters in width, and 1.56 meters in height, with a wheelbase of 2.95 meters. The increased proportions were carefully designed to maximize occupant comfort and optimize aerodynamic efficiency, contributing to greater stability, performance, and energy efficiency.
Exclusive color for the model
The new Lexus ES 350h expands its presence with a seven-color palette for the body, led by the exclusive Boreal Blue—a hue created specifically to express the model’s new design language. The palette also includes Bronze, Titanium Gray, Graphite Black, Chrome Gray, Iridium Silver, and Supernova White, options that highlight the sedan’s fluid surfaces and elegant proportions.
The pursuit of efficiency is also reflected in the details. The Aero aluminum wheels, equipped with integrated aerodynamic elements, were developed to improve airflow around the vehicle without detracting from its visual sophistication. Available in 19 inches on the Lexus ES 350h, they contribute to energy efficiency, high-speed stability, and the model’s striking presence.
Spacious interior and innovative lighting
The interior of the new Lexus ES 350h has been completely redesigned to deliver an even more sophisticated and welcoming experience. Thanks to the increased body dimensions, particularly the longer wheelbase, and a higher seating position, the cabin offers an enhanced sense of space and comfort for all occupants.
The cockpit adopts the Tazuna concept, a Japanese term meaning “reins,” referencing the intuitive bond between rider and horse, reinforcing Lexus’s philosophy of bringing the driver and the vehicle closer in a natural way. This is reflected in a 12.3-inch digital instrument cluster with six display options and suede-textured finishes, as well as a large high-definition color Head-Up Display. The new three-spoke steering wheel sits 70 mm closer to the driver, enhancing ergonomics and engagement behind the wheel.
The cabin’s sophistication is further enhanced by carefully chosen materials. Door panels can feature embossed finishes. The upholstery is available in White, Caramel, and Black.
The interior atmosphere is enriched by an advanced ambient lighting system that blends direct and indirect illumination across different surfaces of the cabin. With 14 colors inspired by natural phenomena, the system interacts with door finishes to create six distinct ambiences, delivering a sensory experience that heightens the sense of comfort, refinement, and exclusivity on every journey.
Technology that brings comfort
At the heart of the new Lexus ES 350h’s digital experience is the all-new multimedia system LexusConnect, equipped with a 14-inch Full HD touchscreen—the largest the brand has ever offered. In addition to delivering a more intuitive and responsive interface, the system provides four times faster processing and eight times greater storage than the previous generation.
In-cabin comfort is further enhanced by the Lexus Climate Concierge system, which manages the air conditioning and seat climate features, as well as steering wheel and cabin heating. By continuously monitoring ambient conditions, the technology automatically adjusts comfort parameters to provide a more pleasant and personalized experience for every occupant.
The sensory experience is complemented by the Mark Levinson Premium Surround audio system, designed to transform the ES interior into a true concert hall. The setup features 17 strategically placed speakers and illuminated acoustic grilles, combining sonic excellence with visual sophistication.
Designed under the Mark Levinson PurePlay concept, the system brings sound closer to the occupants and minimizes physical interference in the interior, delivering a more natural, immersive, and distortion-free reproduction. The Quantum Logic Surround (QLS) technology completes the experience by distributing audio precisely throughout the cabin, ensuring balanced frequencies, high clarity, and exceptional sound definition.
Enhanced driving experience
Every element of the new Lexus ES 350h has been engineered to make driving more intuitive, comfortable, and safe. The shift-by-wire electronic gear selector replaces traditional levers with a smoother, more ergonomic operation, while the Drive Mode Select system allows drivers to tailor the car’s demeanor to their preferences via Normal, Eco, Sport, and Custom modes.
The driving experience is augmented by advanced vision and assistance technologies. The Digital Rearview Mirror uses a rear camera to project real-time imagery onto the mirror, ensuring excellent visibility in varying conditions.
The Panoramic View Monitor expands situational awareness by providing a 360-degree aerial view of the vehicle. Features such as Cornering View and Side Clearance View offer additional perspectives of the vehicle’s sides and intersections, delivering greater confidence, precision, and peace of mind during maneuvers.
Lexus Safety Sense 4.0 (LSS 4.0)
On the safety front, the new ES is equipped with ten airbags: two front, two knee airbags for the driver and front passenger, two side airbags for the driver and front passenger, and four curtain airbags. The model also features the Lexus Safety System 4.0 (LSS 4.0), updated with a number of improvements:
- Pre-Collision System (PCS): warns and applies pre-collision braking in case of collision risk.
- Adaptive Cruise Control with Dynamic Radar (DRCC): automatically maintains a pre-defined distance to the vehicle ahead.
- Lane Departure Alert (LDA): warns of unintentional lane departures and makes steering corrections.
- Lane Tracing Assist (LTA): keeps the vehicle centered in its lane.
- Traffic Sign Recognition (RSA): identifies road signs via the front camera and displays them on the instrument cluster.
- High Beam Assist (AHB/AHS): switches and adjusts headlights according to traffic.
- Driver Monitor: tracks the driver’s attention at the wheel.
LexusCare and up to 10 years of warranty
Lexus offers a warranty of up to 10 years or 200,000 kilometers for all brand vehicles manufactured from 2020 onward, including used models. This benefit, unprecedented among premium brands in Brazil, is part of the LexusCare program and reinforces the brand’s pillars of quality, safety, durability, and reliability that characterize the ownership experience.
The extension is provided at no additional cost. To benefit from it, owners of 2020 and newer models must keep a periodic maintenance plan at an authorized Lexus dealership after the basic five-year warranty ends. The coverage is valid for vehicles with up to 200,000 kilometers for individuals and up to 100,000 kilometers for corporate fleets, provided the original factory conditions are preserved.
More than just an extended warranty, LexusCare brings a package of services designed to offer a differentiated customer experience. The program includes exclusive benefits, standardized processes across the network, and maintenance plans with fixed and competitive prices, delivering greater predictability and peace of mind throughout the vehicle’s lifecycle.
The Lexus after-sales network also features one of the most comprehensive 24-hour assistance services in the luxury segment. Additionally, approximately 90% of replacement parts are available for immediate delivery, particularly those items in high demand for collision repairs. For other components, the service lead time is up to 25 days, ensuring agility and efficiency in customer support.
Currently, the Lexus network comprises 15 dealerships strategically distributed across the country. The operations are present in São Paulo (three units), Alphaville, Campinas, Belo Horizonte, Brasília, Curitiba, Florianópolis, Fortaleza, Porto Alegre, Rio de Janeiro, Recife, Salvador, and Vitória, ensuring specialized support in some of Brazil’s major markets.
It is worth noting that, in addition to the Lexus dealerships, customers also have access to the entire Toyota network in the country for after-sales services, including emergency maintenance and routine inspections.
