Progresso Sementes has become the new sponsor of two-time champion Jorge Martelli (#87 / Team RC) for the next two seasons of NASCAR Brasil. This partnership strengthens the connection between the agricultural industry and motorsports, with ethanol – the official fuel of the category – as a symbol of renewable energy, innovation, and efficiency.
The choice of NASCAR Brasil is directly linked to agriculture. The ethanol that powers the cars in the category is a genuinely agricultural product, sustainable, and aligned with the values of Progresso Sementes. The sponsorship reinforces the presence of the sector in an environment of high visibility, technology, and performance, highlighting the leading role of Brazilian agriculture in strategic chains of the economy.
Beyond the competitiveness on the tracks, the partnership stands out for the identification between the brand and the pilot. Jorge Martelli, in addition to being a two-time NASCAR Brasil champion, is a rural producer and lives the agricultural industry on a daily basis, sharing values such as discipline, resilience, planning, and long-term vision, pillars that sustain the performance and growth of Progresso Sementes.
“Sponsoring Jorge Martelli in NASCAR Brasil is to reinforce the strength of agriculture in an environment that represents innovation, sustainability, and the future. Ethanol symbolizes exactly this convergence between agriculture, renewable energy, and mobility,” highlights Priscilla Sanders, marketing manager of Progresso Sementes.
For Jorge Martelli, the new sponsorship for the Master quota represents an important step in his sports career. “It is a great satisfaction to represent a company that believes in agriculture and the development of Brazil. Having Progresso Sementes by my side for two seasons brings security for sports planning and increases the motivation to achieve great results,” states the pilot.
Throughout the stages of NASCAR Brasil, actions of relationship, institutional activations, and experiences aimed at customers, partners, and guests of Progresso Sementes are planned. The proposal is to connect the universe of motorsports to the field, reinforcing the role of the rural producer, agricultural innovation, and ethanol in an environment of high performance and national reach.
With the new partnership, Progresso Sementes reinforces its message to the market: agriculture is in motion, driving Brazil forward in the field, in energy, and also on the tracks, as a protagonist of a sustainable, modern, and competitive future.
