For the first time, the São Paulo F1 Grand Prix launches a clothing and accessories collection inspired by the curves and history of Interlagos. The idea is to use symbols that bring sport, fashion, and urban culture closer together in accessories that continue telling stories after the checkered flag. The pieces, with exclusive design, will be on sale at the F1 Fanzone of GP São Paulo, the event’s entertainment area at the Ayrton Senna kart track, adjacent to the Interlagos circuit, on November 6, 7 and 8. They can also be purchased at the GPSP 2026 Store, in Shopping Market Place, in São Paulo, where they are already available, until November 8.
In the collection, Interlagos’ curves are transformed into graphic motifs, and some motorsport references, such as the checkered flag, gain new tones and proportions to create a contemporary, lighter, and more dynamic aesthetic. The Brazilian identity is also represented in the colors of the items, which can be viewed at f1saopaulo.com.br/colecaogpsp2026.
Familiar expressions, such as “Box. Box” and “Lights Out,” appear as prints. Iconic portions of the Paulistano circuit, such as the “S of Senna,” the “Pinheirinho,” the “Reta Oposta,” and the “Bico de Pato,” among others, also stand out on the items. Even the famous Interlagos signage board, seen all over the city of São Paulo, is remembered in the collection.
Among the items for sale, there are traditional and oversized T-shirts, women’s styles, hoodies, caps, raincoats, as well as accessories and collectible items, such as keychains and pins.
T-shirts cost from R$ 180, while the hoodie is priced at R$ 350. Among the accessories, caps are sold for R$ 180. A pack of three pins costs R$ 75 and the keychains, R$ 52.
The Formula 1 MSC Cruises São Paulo Grand Prix 2026 takes place on November 6, 7 and 8 at the Interlagos circuit. All tickets to watch the race at the circuit are sold out. Tickets remain for the GP São Paulo F1 Fanzone. More information about the F1 Fanzone of GP São Paulo is available at f1saopaulo.com.br/fanzone.
GPSP 2026 Store
Location: Shopping Market Place – Upper Floor
Address: Av. Dr. Chucri Zaidan, 873 – Vila Cordeiro, São Paulo
Hours of operation: Monday to Saturday: 10am to 10pm
Sunday and holidays: 2pm to 8pm
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