The Copa Truck Be8 BeVant and NASCAR Brasil have been wagering on innovations to energize the national motorsport scene and win increasing space with the public. With changes on the tracks, a larger female presence, and new attractions at the ovals, the categories are enjoying a positive moment. In an interview with F1MANIA.NET on Wednesday (the 4th), during the Gold Helmet awards, Carlos Col, the promoter of the events, highlighted recent progress as well as the challenges of keeping the competitions in the country.
One of the points celebrated by the official is the rising number of women on the track. At the Chapecó round, NASCAR Brasil welcomed four women on the grid (Tatiana Calderón, Bruna Tomaselli, Antonella Bassani and Rafaela Ferreira), while Copa Truck recorded an unprecedented victory by Bia Figueiredo in Super Truck PRO.
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“That last round in Chapecó, among the three categories [including Copa HB20], had eight women. And all excellent drivers. There was a woman on the podium, a driver winning a race. This is really cool and I’m very happy that it’s happening in our competitions; we’re headed in the right direction,” Col stated.
In NASCAR Brasil, oval races have also been among the major novelties. The change presented a challenge for the organization, but, according to Col, it has helped offer different races for those who follow the category.
“It’s an innovation, a big challenge that we’re gradually managing, but we’re delivering different races, more enjoyable for the motorsport enthusiasts,” he commented.
The work also extends to off-track attractions. The two categories aim to turn race weekends into programs for the whole family, with activities that go beyond the races. Col believes this closeness has helped increase public interest and notes a significant evolution in the acceptance of the competitions since last year.
Despite the positive scenario, the executive reminds that keeping motor racing categories in Brazil is not an easy task yet. The difficulty in securing sponsors and closing budgets remains one of the main obstacles for promoters.
“Motor racing in Brazil isn’t very easy. But it’s in a good moment, at least in terms of the number of categories and the number of participants. We have several categories with full grids,” he assessed.
Even amid financial difficulties, Col believes that the growth of the competitions is an important sign for the sport’s future in the country.
“Most promoters have trouble securing their budgets. That’s true. But motorsport is growing, it’s moving, it’s happening. I think that’s the main thing of all,” he concluded.
