Cadillac announces a new step in its rollout in Brazil and confirms that it will begin commercial operations in the country in the last quarter of this year. As part of this move, the brand formalizes the operators of its three experience centers, which will be located in the states of São Paulo and Paraná and in the Federal District, and reinforces the advance of its debut structure in South America.
The experience centers will be operated by Eurobike in São Paulo, Metrosul in Curitiba, and Tecar in Brasília. The three companies join the initial phase of Cadillac’s operations in Brazil, in a model designed to translate in the Brazilian market the brand’s contemporary luxury proposition, with differentiated customer service.
“Since the announcement of Cadillac’s arrival in Brazil, expectations around the brand have been very positive. Now, we take another concrete step in this journey with carefully selected partners who are reference in their respective markets and share core attributes for Cadillac, such as excellence in experience, service quality, consistency of execution and attention to every detail,” says Felipe Manenti, head of Cadillac in Brazil.
The Cadillac São Paulo, Cadillac Curitiba and Cadillac Brasília units are in the preparation phase to open their doors shortly before the São Paulo Grand Prix of Formula 1, in November, when the Cadillac team will participate for the first time in the world’s premier motorsport category on a national circuit.
Before that, the brand’s first public appearance in Brazil takes place at Catarina Aviation Show, one of the country’s leading executive aviation events, held from May 21 to 23, in São Roque (SP). The choice of these three markets reflects a deployment focused on strategic segments of Brazil’s ultra-luxury market, combining financial centrality, institutional relevance, and asset strength with openness to new propulsion forms.
Cadillac will launch its commercial operations in Brazil with the most advanced offerings in sophistication, technology, and design: the Cadillac OPTIQ, Cadillac LYRIQ, and Cadillac VISTIQ SUVs, global benchmark models in their respective segments.
With more than a century of history, Cadillac is experiencing a period of structured international expansion. The brand’s arrival here reinforces the country’s strategic role in General Motors’ regional outlook and advances the fundamentals laid out at the launch: market maturity, Brazil’s relevance within the company’s long-term strategy, and the building of a selective presence in a segment of greater prestige and added value.
