NASCAR Brasil makes its first appearance at Expert XP, the world’s largest investment festival, from July 23 to 25, expanding its positioning strategy beyond the track and strengthening motorsport as a platform for relationships, experiences, and business generation.
During the event, the series will have its own booth and display one of its race cars, bringing the audience closer to the technology, engineering, and experience that are part of the NASCAR Brasil universe. More than merely presenting the sport, the initiative demonstrates how the championship can be a marketing and relationship-building tool for companies interested in strengthening brands, fostering customer loyalty, and creating strategic connections.
The participation is part of the series’ strategy to broaden its presence at major corporate and innovation events. In recent years, NASCAR Brasil has also attended events such as Sport Summit, CMO Summit, Interlagos Festival, and the Auto Show, engaging with different market segments.
“It is part of our strategy to be off the track as well and go where our market is. Expert brings together exactly the audience profile with whom we want to expand our relationships: executives, businesspeople, investors, and leaders who see sport as a platform for generating business. Our objective is to show that NASCAR Brasil goes far beyond the tracks. We are an environment of connections, hospitality, experiences, and brand development, capable of generating value for companies across different segments,” says Gustavo Carvalho, NASCAR Brasil’s Marketing Director.
“The participation is part of the strategy to be present outside the tracks and go where our market is. Expert brings together exactly the audience profile with whom we want to expand our relationships: executives, entrepreneurs, investors, and leaders who view sport as a platform for business generation. Our objective is to show that NASCAR Brasil goes far beyond the tracks. We are a space of connections, hospitality, experiences, and brand development, capable of delivering value to companies across different segments,” emphasizes Gustavo Carvalho, the NASCAR Brasil Marketing Director.
That connection has already begun to translate into tangible results. XP itself has acquired relationship assets from the category and will invite invited clients to experience stages of NASCAR Brasil at upcoming races, using motor racing as a tool for engagement and relationship-building.
Today, NASCAR Brasil brings together some of the country’s leading brands in an ecosystem that combines on-site activations, national broadcasts, content production, networking, B2B relationships, and premium experiences, establishing itself as a business platform that goes far beyond sporting competition.
