Generate appointed as PR Agency for WRC
Photo: ©willyweyens-rallyworld
ISC Limited, the exclusive worldwide media and commercial rights holder for the WRC, has appointed Generate to implement a global PR and communications programme.
Generate, who were selected after a competitive pitch, will work alongside ISC, local promoters, teams, sponsors and the FIA to substantially raise the profile of WRC and its positioning as ‘an epic motorsport adventure bringing you the world’s greatest drivers’.
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News from last week: FIA agrees promoter for the WRC (ISC wins contract from 2010-2020)
The FIA has reached agreement with International Sportsworld Communicators Limited (ISC) on the terms of a Promoter’s Contract, starting in 2010 and concluding at the end of 2020, for the FIA World Rally Championship.
Other companies thought to have been bidding for the contract were Eurosport Events that currently hold the licence for the Intercontinental Rally Challenge and Armin Schwarz with his partners the Swiss consultancy firm ValueAdd… Continue reading
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Armin Schwarz withdraws bid from the FIA tender for the role of WRC global promoter
Armin Schwarz and his partner, the Swiss consultancy firm ValueAdd group, have decided to pull out of the FIA tendering process for the WRC global promoter role, a position which is expected to commence in 2011.
Schwarz commented to rallye-magazin.de:
In this version, no one will sign the paper, not even North One.
We have made a request to the FIA regarding some points, but
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